Ecovent

Brand Design

Overview

For this project, I was tasked to create a brand that solves an issue. As I was brainstorming, I came up with Ecovent. Ecovent is a compostable plastic supply company that focuses on catering biodegradable single-use plasticware to large events, such as college sports games and concerts. Ecovent’s overall goal is to reduce single-use plastic waste as it is the majority of plastic waste in the ocean.

Programs
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD

Skills
Brand Design
Typography
Logo Design
Photo Manipulation
Package Design
Web Design

Process

When designing assets for my brand such as the logo and brand pattern, I wanted to have a balance between fun imagery representing the social aspect of the company and more "green" eco-conscious imagery.

Logo Development

Pictoral Logo Sketches
Mixed Logo Sketches
Typographic Logo Sketches
Typographic Logo Sketches
Pictoral Logo Sketches
Mixed Logo Sketches

Vector Logos

Concept 1
Concept 2
Concept 3
Refined Concept 1
Refined Concept 2
Final Logo
Typography and Color Scheme
Pattern

Brand Activation

Letterhead, Envelope, Business Card
Magazine Ad
Packaging
Website