DIAL IT DOWN
TIDE CAMPAIGN AND PLANSBOOK

Brand/Advertising Design

Overview
I joined a student-led marketing organization in my senior year called Scratch Pad. This organization competes in the American Advertising Federation National Student Advertising Competition each year in which companies share inside information with student groups and allow students to use their resources to create an advertising strategy to meet their goals. Scratch Pad was assigned to Tide who was seeking to promote cold water washing to be more eco-friendly. My role as the graphic designer for Scratch Pad was to assist in research and development of the campaign as well as creating assets including an animated logo the team and I could use in marketing materials all adhering to Tide's brand guidelines. It was also my duty to design the plansbook which was to be presented at the competition to Tide executives and industry professionals.  Scratch Pad ultimately placed third in district 3.

Programs
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects

Skills
Typopgraphy
Brand Design
Marketing/Advertising
‍Photo Manipulation
Information Design